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Urban Dermatology is a NYC practice run by Elizabeth Goldberg M.D., FAAD. Dr. Goldberg specializes in both medical and cosmetic dermatology services.
Urban Dermatology needed a complete overhaul and modernization of their existing web property to compete in the competitive landscape of professional dermatology in New York.
Urban Dermatology is available online:
036 121 109
079 067 059
255 255 255
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Doctor Elizabeth Goldberg offers both cosmetic and medical dermatology services in Manhattan's Soho neighborhood. Urban Dermatology is a patient-centric dermatology practice that believes in personalized and tailored solutions for everyone. We are all exposed to the stresses of daily life -- harried environments, relentless work schedules, a lack of sleep. Our skin reflects those experiences on a cellular level, which means each treatment has to customized to suit specific needs.
Positioning Urban Dermatology as a practice that helps patients with their skin concerns, presenting a range of options and solutions in a thoughtful and informative way.
Medical and cosmetic dermatology procedures can sound daunting. Urban Dermatology needed a way to explain each of their service options clearly. We created a manageable backend that makes adding and removing services easy.
Made with Wordpress®→
We used WordPress® to rapidly deploy the back-end of Urban Dermatology. Using a combination of our favorite plugins and customizations, we crafted a custom administration for managing and maintaining the website.
Urban Dermatology was a return to our web development roots. We maintained a standard deployment of WordPress® and a standards-based front-end UI to craft a responsive and flexible layout. The tried and true use of our front-end tools: