A Case Study

Building a brand from technology.

Want to talk?

Do you have an idea for a project that you'd like to discuss?

Get In Touch

Node 110

Branding, User Interface, Web Development, eCommerce

Project Abstract

Node 110 is a brand new cloud hosting company. Node 110 focuses on providing a 3-tier system of powerful plans ranging from grid to fully self-managed VPS solutions.

The Challenge

eTecc / Interactive needed to construct the Node 110 brand from the ground up. The proposal included full identity development, responsive website design and an e-commerce solution.

The Product

Visit the Node 110 website today and check out the work eTecc / Interactive completed:

Color System
  • Persian Pink
    237 073 111

  • Cerulean
    079 179 201

  • Light Fern
    109 197 131



Soleil Font


Gotham Font

Finding the mark

Once the mark was defined, the direction was clear: Node 110 is clean, prevailing, digital and bold. An abstract reference to inter-connected components became the principle inspiration for the entire brand story. Once discovered, we knew this would inform the visual direction of the entire project.

Make it loud

A brand born from technology needed a modern palette. We looked to bright electronic colors derived from primary RGB positions and inspired by Holi powder. Subtle hue shifts helped form the energic color system unique to Node 110.


Extending the

eTecc didn’t want to default to an exisiting commercially available icon set to support the visual design of the Node 110 website. We used the logo as the inspiration for a set of custom icons that communicate not only the tenets of Node 110’s products, but also help narrate the range of services to users. The use of a custom icon library gave us total control over what metaphors were necessary to illustrate for visitors.


We began the wire framing process once the need finding phase was completed. eTecc mapped and designed the website for rapid prototyping. The Node 110 site was then submitted and tested for client review. Having a fully interactive prototype helped our team identify gaps in the information architecture and supplied us with the necessary feedback to plan the final page flows.

We regularly produce in both Marvel™ and Invision™ to rapidly test, gather and disseminate user and client feedback.

The Design
& Development

eTecc created a bold interface to match the Node 110 identity. We worked to marry technological imagery with the brand’s modern color story and produced a confident UI that communicates the features and multiple options of the Node 110 services. We didn’t just create a responsive website design and identity for Node 110, we also designed a hosting plan selector to help customers arrive at what plan or package best suits their needs, and increased conversions by removing the friction from the sometimes overwhelming task of selection a hosting package.

Node 110
Plan Selector
Grid Hosting
Node 110 Responsive
Node 110 Responsive
Node 110 Responsive

Selecting the
right tools

We used our favorite framework Laravel™ to craft a fully functional site with user admin and account features, e-commerce payment processing (with Brain Tree) and a complex support and ticketing system for customer service.

Laravel VueJs Grunt Braintree